IS YOUR PRIVATE PRACTICE
SETUP TO THRIVE?

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Your Practice.
YOUR Flow.

You can have a private practice that feels good

Your Practice.
YOUR Flow.

You can have a private practice that feels good

Therapists of color are starting private practices at historic rates

(yay!)

We started our practices without really knowing how—just winging it.

We’ve been trained as clinicians, not entrepreneurs. So we’re operating our businesses as helping professionals, not CEO’s.

We’re exhausted, irritable, confused, and feeling stuck, with little motivation.

Ultimately, this burnout impacts our quality of clinical work with our clients.

Therapists of color are starting private practices at historic rates

(yay!)

We started our practices without really knowing how—just winging it.

We’ve been trained as clinicians, not entrepreneurs. So we’re operating our businesses as helping professionals, not CEO’s.

We’re exhausted, irritable, confused, and feeling stuck, with little motivation.

Ultimately, this burnout impacts our quality of clinical work with our clients.

YOU’VE BEEN TRAINED AS A THERAPIST
NOW IT’S TIME TO TRAIN AS A CEO

As therapists, our training equips us to help people overcome challenges, heal, and move toward a more fulfilling life.

However, our training does not equip us with the skills
needed to operate and manage a successful business.

The Authentic Private Practice
helps overcome these deficits.

Honoring your authenticity as an entrepreneur. Who you are, your values, and mission.

Standing in your power to choose the type of client who energizes you, how you want to help, and how to attract them.

Services

Establishing your freedom, through implementing efficient systems, building a team, and growing your practice.

About Shawntal

As a CEO of a thriving private practice that feels good, I know firsthand the challenges and rewards that come from serving clients as a therapist AND a business owner.

I started The Authentic Private Practice so I could help fellow clinicians like you create a profitable practice of their dreams—an authentic practice that completely aligns with who you are and the life you want to live.

More about me

We’ll EXPLORE our coaching program offerings to determine which best fits your unique needs

COLLABORATIVELY implement a plan that leads to a private practice that feels good for you

START NOW

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N

A private practice that feels good is possible for you. With the right tools and support, your practice can flourish, bringing hope and healing to your clients, your staff, and you.

WHAT THEY ARE SAYING

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Shay Reeves, LMFT - Ahimsa Counseling & Wellness, PLLC

From our very first interaction, Shawntal showed incredible knowledge of the field by not only guiding me through what can be an overwhelming administrative process, but she was thoughtful and intentional about supporting me in building a clinical practice that was energizing and that aligned with my interests. Shawntal’s compassion, genuineness, and uplifting personality transcended my expectations. She is a resource to me in my practice through her encouragement, her calm presence, and again her support with the entrepreneurial side of practice. I’m now so very lucky to call Shawntal a friend and continue to connect with her regularly. She is a listening ear, an amazing resource, and an advocate of my growing practice!

LaTania Williams McAdoo, LCMHC - Hopeful Expectations Counseling & Consulting Group, PLLC

The 21-Day Private Practice Challenge is great for those of you who are seeking to understand what it looks like to open or start your counseling private practice. Shawntal is a natural when it comes to teaching and she is very open to listening and providing a deeper understanding of private practice. Her goal is to meet you where you are and encourage you to know and understand your value and worth. I would definitely recommend this challenge to those who are seeking to open their first private practice and those who want to enhance what they have already started.

Marlea Leary, LCSW – Cupola Counseling, PLLC

It is a true privilege to call Shawntal a friend and mentor for the past decade.  I grew into the therapist I am today under her ongoing support, guidance and clinical supervision.  When it was time to start my own private practice, Shawntal gave me all the tools and encouragement I needed to become my own boss.  She is a wealth of knowledge and resources in all areas of clinical practice, ethics and small business.   She provides endless motivation, validation and creativity while challenging you to go outside your comfort zone to meet your personal goals.  I have a successful, thriving private practice thanks to our work together! Thank you Shawntal!

LaShawnda McLaurin, LCMHC - McLaurin Mental Wellness, PLLC

I enjoyed working with Shawntal. I found it helpful to have someone to talk to about my fears, concerns, and worries about expanding my private practice. She was clear about options and things to consider when it came to systems and structures (especially things that weren’t on my radar). Having an accountability partner was extremely helpful. When I was given things to do in-between sessions, I actually got it done because I knew we were meeting again. That helped me progress more quickly. My experience with Shawntal was invaluable.

Janell Skeete, LCSW - The Self-Cared Woman, LLC

I had the privilege of working with Shawntal, and I can confidently say that it has been a game-changer for my mental health practice. As a mental health professional and business owner, I knew the importance of seeking guidance and support when it came to the business aspect of my work, and I couldn't have made a better choice than partnering with her. From the very beginning, Shawntal demonstrated a deep understanding of the unique challenges and opportunities within the mental health industry. Her personalized approach was tailored to MY SPECIFIC NEEDS and goals, which immediately set me on a path to success. One of the most significant benefits of working with Shawntal was her ability to help me clarify and refine my business vision. She provided a fresh perspective, never judged me and helped me set clear and achievable goals for my practice. With her guidance, I developed my own business strategy

THE AUTHENTIC PRIVATE PRACTICE

We coach ambitious female therapists of color to create profitable private practices that reflect the essence of who they are. 

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